Pinterest Updates Follow Button To Preview Brands’ Latest Pins

pinterest-whole-foods-follow

Pinterest rolled out a new Follow button today that gives users a visual sample of what following a brand or business will mean.

Users who click on the button will see a dialogue box with previews of an account’s latest pins, “and your visitors won’t ever have to leave your website to follow you,” Pinterest product manager Jason Costa wrote in a blog post. “Once someone follows your account, they’ll start seeing your Pins in their home feed.”

It’s another smart move by Pinterest, which is working to turn its popular image-based social network into a money maker. It’s cautiously moving into advertising, last month rolling out a self-serve dashboard to allow select advertisers to buy Promoted Pins.

Its 60 million monthly visitors (according to comScore) already show great affinity for pinning products and the new follow button — which is a free widget and doesn’t require updating on websites that had the old button — could serve as subtle reminder of that fact to businesses and brands.

Related Topics: Channel: Social Media Marketing | Pinterest | Social Media Marketing | Top News

Sponsored


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!