Pinterest Userbase Up 237 Percent Since Start Of 2012, ComScore Says

pinterest-logo-220Pinterest was again one of the fastest-growing websites in February, and its U.S. userbase is up 237 percent so far in 2012. That’s according to comScore’s monthly accounting of the Top 50 web properties in the U.S.

ComScore estimates that Pinterest reached 17.8 million unique users in February, making it the third biggest gainer in monthly users for the month (behind Healthline and That figure is a 237 percent jump over the 7.5 million uniques that comScore estimated for Pinterest at the end of December. It also puts Pinterest in comScore’s top 100 websites overall for the first time.

For comparison, Experian Hitwise recently said that Pinterest had cracked its top 30 websites based on estimated visits and pageviews. (Note that comScore’s numbers are for unique users, not visits.)

Either way, Pinterest doesn’t seem to be showing any signs of slowing down at this point.

The top 10 sites overall in comScore’s monthly chart are unchanged from last month. Here’s the full top 50.

Related Topics: Channel: Strategy | Pinterest | Pinterest: Statistics | Social Media Marketing | Statistics: Popularity & Usage


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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