Pinterest Userbase Up 237 Percent Since Start Of 2012, ComScore Says
Pinterest was again one of the fastest-growing websites in February, and its U.S. userbase is up 237 percent so far in 2012. That’s according to comScore’s monthly accounting of the Top 50 web properties in the U.S.
ComScore estimates that Pinterest reached 17.8 million unique users in February, making it the third biggest gainer in monthly users for the month (behind Healthline and IRS.gov). That figure is a 237 percent jump over the 7.5 million uniques that comScore estimated for Pinterest at the end of December. It also puts Pinterest in comScore’s top 100 websites overall for the first time.
For comparison, Experian Hitwise recently said that Pinterest had cracked its top 30 websites based on estimated visits and pageviews. (Note that comScore’s numbers are for unique users, not visits.)
Either way, Pinterest doesn’t seem to be showing any signs of slowing down at this point.
The top 10 sites overall in comScore’s monthly chart are unchanged from last month. Here’s the full top 50.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.