Pinterest’s Promoted Pins Move Into Paid Test Phase

Pinterest Promoted Pin Example

Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question of when not if. When has arrived. Today, Pinterest announced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the paid test include ABC Family, Banana Republic,, Kraft, Old Navy and Target.

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on Pinner feedback— so that Pinterest continues to be a great experience for everyone,” wrote Joanne Bradford, Head of Partnerships at Pinterest in a blog post.

Promoted Pins appear in category and search results on and its mobile apps. The sponsored pins are native-style ads that look similar to organic pins, with the exception of a brand name, logo and a “Promoted Pin” label.

While pricing hasn’t been divulged, in March, AdAge reported that Pinterest was pitching commitments of $1 and $2 million, and aiming for CPMs between $30 and $40.

Related Topics: Channel: Social Media Marketing | Native Advertising | Pinterest | Pinterest: Business Use & Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • William Forrest

    Thanks to Pinterest that they added this feature so I we can easily promote our pins and get easily seen by users.. i hope this will not be annoying like the other social media platforms that get shown in top priority rather than the pins that I subscribed to.

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