Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty

pinterest-logo-220In an attempt to keep marketers from diluting Pinterest’s core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of “Dos” and “Don’ts” for brands wanting to host Pinterest contests.

Pinterest’s compliance language makes it clear that they are in no way responsible for any promotions hosted on their site, and any brand holding a Pinterest contest must comply with all legal requirements.

The list of “Dos” and “Don’ts” offered on Pinterest’s Brand Guidelines page give marketers a standard set of rules to follow when creating a contest. While most Pinterest’s “Dos” include general comments, with recommendations like, “Reward quality pinning over quantity” and “Make it easy to get involved,” the list of “Don’ts” are more specific, stating directly:

  • Don’t require people to pin from a selection of images.
  • Don’t make people pin or repin contest rules (“This is a biggie”).
  • Don’t run a sweepstakes where any Pinterest action (pins, repins, comments or likes) represents an entry, or use Pinterest activity as a vote.
  • Don’t require a minimum number of pins, “One is plenty.”

Pinterest Contest Guidelines

Related Topics: Channel: Social Media Marketing | Marketing Tools: Social Media | Pinterest | Pinterest: Business Use & Advertising | Pinterest: Spam | Social Media Marketing: Advertising | Social Media Marketing: Spam


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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