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[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing
It's a special show this week as we invite three paid search specialists to spill the goods on what makes a successful holiday shopping campaign on Bing and Google.
With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers can bring in new customers with a well-planned shopping campaign on both Google and Bing.
In this week’s episode of Marketing Land Live, we’ve invited three shopping campaign specialists to talk about campaign structure, optimization and their best last-minute tips for holiday success. Marketing Land’s Ginny Marvin leads a conversation with
- Purna Virji, Senior Manager, PPC Training at Microsoft
- Susan Wenograd, Partner, Five Mill
- Kirk Williams, Owner, Zato Marketing
This week’s episode runs about 50 minutes. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.