[Podcast] Marketing Land Live #37: Inside holiday ecommerce trends with Joleen Wroten of 360pi

In this week's podcast, we ask if online retailers are hurting themselves with too many sales, whether anyone can compete with Amazon and we look inside other holiday ecommerce trends.

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Black Friday and Cyber Monday are still terms the retail industry uses regularly, but they’re less of an event this year. Amazon and others began Black Friday sales more than three weeks before the actual date, and Cyber Monday sales continued well into the rest of that same week. In this week’s edition of our Marketing Land Live podcast, we talk about the impact of shopper and sale fatigue and whether online retailers might go back to making these days more of a special event like they were in the past.

Amazon was also a major topic of discussion (as you’d expect), particularly the company’s increased push to sell its own devices — like Echo, Dot, Dash buttons and more — and its private-label brands. Did you know that last year, Amazon products made up about eight percent of the site’s “Top 100 Best-Selling Electronics,” but this year that number has jumped to 13.5 percent? We also talk about what competitors are doing this year to combat Amazon, including some interesting background on Target.com and others.

Our special guest this week is Joleen Wroten, Senior Retail Strategist at 360pi, a company that specializes in retail product and pricing intelligence and works with clients such as Walgreens, Ace Hardware, Overstock.com and many others.

This episode runs a little more than 52 minutes. You can listen to this week’s show below, and be sure to scroll down for this week’s Show Notes, with links for more information.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

Ecommerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday

Report: Cyber Monday was the largest ecommerce day in history

Amazon: Alexa devices were best-selling products from any manufacturer

Amazon has sold more than 5 million Echo devices, with a big holiday to come

At Amazon.com, Black Friday began today

Amazon unveils its Amazon Go grocery, where you just take things from the shelves and walk out

Study says only 8 percent of shoppers use retailer apps. Should they give up?

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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