Discover what's up in the business of marketing each Friday.
Poll Results: 25 Percent Of Our Readers Got Facebook’s Closing Price Right
The Facebook IPO is over. The company went public today with its stock price opening at $38 per share, and when the dust had settled on a record-setting day of trading, Facebook closed at $38.27 per share, just a few cents above where it began.
As Greg Sterling wrote today, that’s not where a lot of investors had hoped it would finish.
But it is where about one-quarter of Marketing Land readers who took part in our survey predicted it would finish. We ran an unscientific poll that was open for almost 24 hours, inviting readers to guess what Facebook’s closing share price would be at the end of trading today.
Out of 321 total votes, the most popular guess was between $50 and $59.99 per share, but that was only two votes more popular than the correct guess — between $38 and $49.99 per share.
The extremes were fairly popular, if incorrect, guesses. About 11.5 percent guessed that Facebook would close below its opening price … and it almost did. Nearly 20 percent of our readers guessed it would close above $76 per share — double its opening price — but the stock never sniffed those heights.
This was our first reader poll on Marketing Land, and we’re hoping to do more in the future. Thanks to all who voted and helped spread the word about it on Twitter, Facebook, Google+ and other channels.