A handful of selected Twitter advertisers will have access to a new polling tool, Twitter Surveys. Twitter has teamed up with Nielsen to help ad partners measure brand impact across twitter. The goal of the new units is to allow brands to gain better insights on purchase intent, overall awareness and marketing metrics.
This is a new ad unit that will appear directly within a user’s activity feed; the same format as a Promoted Tweet. Surveys can be completed directly within the Tweet itself on both mobile and desktop views.’
A “small set” of advertisers have been invited to test Twitter Surveys, but the new units are planned to roll out further in 2013.