PostJoint Confirms Google Penalty, Says Its Business Will Continue

postjoint-logoPostJoint is the second guest blogging network that’s been knowingly penalized by Google.

We reported the penalty news Friday on our sister site, Search Engine Land, and PostJoint itself confirmed the penalty on its own blog yesterday.

PostJoint currently isn’t ranking on Google for its own name, a sure sign of a penalty and the same thing that initially happened to MyBlogGuest when it was penalized last month.

Much like that case, Google’s official warning to PostJoint mentions “unnatural inbound links” — part of the long-running confusing messaging that Google delivers via Webmaster Central. PostJoint also mentions that some of its users are seeing “unnatural outbound links” warnings in their webmaster account.

It also appears that a small number of our registered sites have been penalised with an “unnatural outbound links” penalty and have lost their PR. We think the action is most likely down to an overall discernible pattern of unnatural linking activity and that using PostJoint has contributed to this in some way (too much of anything can be bad for your health).

Our News Editor, Barry Schwartz, noticed that PostJoint’s blog post originally claimed that “only 16% of our sites have been hit,” and claimed that the low number “shows that Google can’t in fact trace all of the sites using PostJoint.” That stat (and the swipe at Google) has been edited out of their post.

In any case, PostJoint says the Google penalty isn’t the end of their company:

We will continue with the same values and focus on building relationships. Guest blogging will remain as a viable content marketing strategy even though its under attack from Google. Marketers will still want to reach their target audiences on blogs, and bloggers will still want to monetize their sites and offer a fresh voice to their readers.

Related Topics: Blogging | Channel: Search Marketing | Google: SEO


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Adarsh Thampy

    Not sure why postjoint thinks someone will actively do guest posting if they know that network is targeted by Google? In most cases, guest blogging is a legitimate way of saying I want to acquire links. These days, hardly anyone does guest blogging for traffic and branding (some might, but that’s the exception).

    I have also noticed that the amount of traffic you can drive via guest posting has drastically reduced- Back in 2008 when I did my first guest post, I was able to drive thousands of visitors from a single post. Fast forward to 2014, and getting even 100 visits is difficult.

    So the value of guest posting as a method of driving traffic is kind of dead. However, you can still do it for building relationship with the blogger. Also, if it’s a popular site, you can use their logo for social proof (As seen in…)

    With the post joint accounts getting targeted, I wonder how many legitimate sites would even accept a guest post from them for fear of being targeted by Google.

  • Nathaniell Brenes

    So sad that Google has created such a fear in the blogging community. It’s no longer a social community, it’s “don’t touch my site”. I’m waiting for the Facebook penalty sometime in the future.

  • Martin Crutchley

    I think Google’s behavior in regards to Post Joint is frankly unacceptable and typical of the recent movements from the Web Spam team, Guest Bloggers need short-term monetization to justify the time required to produce high-quality content, which is paramount in encouraging natural link acquisition, the market is saturated, there’s little ground from which to attain traction, Post Joint serviced an ecological niche, providing new bloggers with a way to attain quality content. We all know what Cutts reply is though “spent time instead curating high quality content that users will engage with”…problem is Matt, when everyone is after the same slice of the pie, the bigger players will win every single time.

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