• chrliechaz

    I have to say that I pay more attention to the email newsletter ads that come to my inbox on a weekly or less basis since they seem more important or relevant.

  • http://twitter.com/rebeccacaroe Rebecca Caroe

    James, you don’t take into account the opportunity of consumers to hide their identities in personal data stores like the one Mydex.org is developing. Subscription will bypass some advertising but getting to a point when brands are trusted by consumers is the only long term way of ensuring direct communication channels remain open.

    The Internet is becoming a giant yellow pages – I wrote this because of what you describe.


  • http://www.facebook.com/BrandwithMeaning Ruth Gray

    Nice look into your crystal ball to the future! What I am really interested in is where print media and advertising will be 5, 10, even 20 years from now and how technology will change the way people interact with each other. Check out this article on print advertising and where it is headed. http://smallbusiness.printplace.com/2012/10/13/print-and-advertising-where-its-headed/