Business owners can now get granular with Foursquare’s new events feature. Instead of simply tracking location check-ins, a new events feature will allow users to check-in to a specific event at the given location. From wine tastings to parties, trivia to book signings, the events feature will let business (and customers) track specific participation in an event.
Users will be able to see events when they are browsing a foursquare profile, when they check-in, and when they view their check in history. A nice feature from a user standpoint is the ability to track individual events – like a fundraisers attended, trivia nights, or specific meetings at a particular location.
The functionality is live, simply head to Foursqure and click on the “tools” tab.