Business owners can now get granular with Foursquare’s new events feature. Instead of simply tracking location check-ins, a new events feature will allow users to check-in to a specific event at the given location. From wine tastings to parties, trivia to book signings, the events feature will let business (and customers) track specific participation in an event.

Users will be able to see events when they are browsing a foursquare profile, when they check-in, and when they view their check in history. A nice feature from a user standpoint is the ability to track individual events – like a fundraisers attended, trivia nights, or specific meetings at a particular location.

The functionality is live, simply head to Foursqure and click on the “tools” tab.

Related Topics: Channel: Local | Foursquare

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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