• The AdApologist

    Critical think piece and framing of digital branding’s promise! Thank you Peter and IAB for leading the charge on this.

  • Francis Petty

    Great Article Peter! I lead GroovinAds, a Commerce Ads SaaS solution. I think responsive should be the right way but there’s still many incompatibilities (between web and mobile) to solve before that. On native ads, If they where to be standardized they would lose their “nativeness” :)

  • peterIAB

    Definitely two hurdles to overcome, among many; that’s what makes the process tricky!