Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google’s expanded “Shared Endorsements” ad program. The “Privacy Surgeon,” as Davies calls himself, lodged the complaint today with data protection regulators in Norway, Sweden, Czech Republic, Denmark, France, Spain, Italy, Slovenia, Austria, Belgium, Germany, Lithuania, Netherlands and Poland.
The Davies complaint also takes aim at the recently imposed and unpopular Google+ YouTube comments requirement. And it makes the sweeping claim that European privacy rules are a basic “threat to Google’s business model”:
European privacy rules are more stringent than in the US. However US Senator Ed Markey (D-MA) has asked the Federal Trade Commission to take a closer look at Google’s “Shared Endorsements” ads, which may prompt a formal investigation.
The complaint seeks the suspension of Shared Endorsements in Google ads pending the outcome of any EU investigation.