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Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score.
Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to implement within their search ad text (not talking about Shopping ads or PLAs).
We’ve seen the number of companies requesting and implementing these types of dynamic creative solutions skyrocket over the past six months. Incorporating data points like geography and promotional timing into your ads is a huge trend.
We see this in retail, B2B e-commerce, B2C e-commerce, and many other verticals. Incorporation of inventory data (whether from your own database or a third party) is a very realistic option that many big brands are beginning to take advantage of.
But this is so much data… and it changes all the time
Performance marketing managers are realizing how valuable this copy differentiation can be in improving clicks and conversions within competitive markets. But the data requirement is huge.
Think about it: if you’re a searcher who needs a specific quantity of a specific product and the ad itself tells you how many are left and how much it costs, would you be interested in clicking?
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.