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In Push To Court Corporations, Instagram Releases Better Tools For Brands
Brands are about to get a big boost on Instagram. Today, Instagram announced a new suite of business tools that will give marketers mounds of important data and metrics including impressions, reach frequency and engagement.
This suite has been beta tested for a few select advertisers, but will be rolling out to all advertisers now. Not an Instagram Advertiser? Hold tight. Instagram will be rolling out to additional brands later this year.
The new suite of tools include:
- Account Insights
This will allow businesses to analyze the effectiveness of campaigns as a whole with metrics on impressions, reach and engagement.
- Ad Insights
Advertisers will be able to view the metrics of paid campaigns including impressions, reach and frequency for each ad delivered to a target audience.
- Ad Staging
This will allow marketers to preview, save and collaborate on upcoming campaigns.
For more information see the official Instagram blog post.