Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42%
Google announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011
Most of the increase may be due to the climb in paid clicks from 2011 to 2012. There was a paid click increase of 42% over the second quarter of 2011 but only a 1% increase over the first quarter of 2012. Meanwhile, cost-per-click was down approximately 16% over the second quarter of 2011 and up approximately 1% over the first quarter of 2012.
Net income was also up. Google has net income in the second quarter of 2012 was $2.79 billion, compared to $2.51 billion in the second quarter of 2011.
Currently, Google has about $43.1 billion of cash on hand.
Google completed its acquisition of Motorola Mobility Holdings, and is now showing revenues and costs for that division. Motorola revenues were $1.25 billion ($843 million from the mobile segment and $407 million from the home segment), or 10% of consolidated revenues in the second quarter of 2012.
With that acquisition, they added on 20,293 new employees to the company, bring their head count from 33,077 on March 31, 2012 to 54,604 full-time employees as of June 30, 2012.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.