Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42%

google-logoGoogle announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011

Most of the increase may be due to the climb in paid clicks from 2011 to 2012. There was a paid click increase of 42% over the second quarter of 2011 but only a 1% increase over the first quarter of 2012. Meanwhile, cost-per-click was down approximately 16% over the second quarter of 2011 and up approximately 1% over the first quarter of 2012.

Net income was also up. Google has net income in the second quarter of 2012 was $2.79 billion, compared to $2.51 billion in the second quarter of 2011.

Currently, Google has about $43.1 billion of cash on hand.

Google completed its acquisition of Motorola Mobility Holdings, and is now showing revenues and costs for that division. Motorola revenues were $1.25 billion ($843 million from the mobile segment and $407 million from the home segment), or 10% of consolidated revenues in the second quarter of 2012.

With that acquisition, they added on 20,293 new employees to the company, bring their head count from 33,077 on March 31, 2012 to 54,604 full-time employees as of June 30, 2012.

Related Topics: Channel: Industry | Google: Business Issues


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://twitter.com/kiana_ss Sarabia Strayhorn, K

    Google’s revenues have continuously been increasing due to their massive advertising operation. Its a bit intricate but due to businesses across the country wanting Google AdWords and advertising services, Google’s profits have soared. This link is super helpful with explaining how Google has become an advertising powerhouse-http://www.wordstream.com/blog/ws/2012/07/17/google-advertising

  • http://optimizehere.co/ Matt Morgan

    Most SEOs that were hit with unnatural link penalizations after the Penguin update supplemented their campaigns with AdWords. Coincidence?

  • http://twitter.com/rankpanel Rankpanel

    I would reject the hypothesis that penguin has had much to do with the
    increase in paid clicks. Other factors were at play, namely shifting
    AdWords positions from side to top (which explains the increase in paid
    clicks) and also monetizing more of the SERP via verticals such as
    flight/product listings. I have published more details in my blog

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