• http://twitter.com/kiana_ss Sarabia Strayhorn, K

    Google’s revenues have continuously been increasing due to their massive advertising operation. Its a bit intricate but due to businesses across the country wanting Google AdWords and advertising services, Google’s profits have soared. This link is super helpful with explaining how Google has become an advertising powerhouse-http://www.wordstream.com/blog/ws/2012/07/17/google-advertising

  • http://optimizehere.co/ Matt Morgan

    Most SEOs that were hit with unnatural link penalizations after the Penguin update supplemented their campaigns with AdWords. Coincidence?

  • http://twitter.com/rankpanel Rankpanel

    I would reject the hypothesis that penguin has had much to do with the
    increase in paid clicks. Other factors were at play, namely shifting
    AdWords positions from side to top (which explains the increase in paid
    clicks) and also monetizing more of the SERP via verticals such as
    flight/product listings. I have published more details in my blog