Quantcast “Compare Sites” Feature Disappears, Company Says Will Return

QuantcastOne of my favorite features of Quantcast is the ability to compare metrics like traffic for two different sites against each other. Make that “was” one of my favorite features. It disappeared earlier this week, but the company says it’ll make a comeback.

Quantcast launched the feature in December 2006. One thing I loved about it versus other comparison tools out there was that if two sites “Quantified,” used Quantcast’s tracking code on their sites, you were getting about as direct comparison as possible. There was no wondering if the figures were perhaps off for one site versus the other, as can happen with other tools.

When I checked with Quantcast about the feature, it promised that an updated and newly-designed feature will be “coming soon.” So, stay tuned.

I hope it will return. The move means that the only major free comparison tool left standing out there is Alexa. It does comparisons based on Alexa toolbar usage and other third-party data. However, Alexa has long been ridiculed in the marketing space as inaccurate, except by those who find the inaccuracies to their favor. Personally, I never use it or depend on it.

Google Trends For Web Sites, a more solid comparison tool, was closed last September by Google.

There’s Compete, of course — but you can’t directly compare two sites unless you move to a pricey PRO plan, for $200 per month. Instead, the only free option is to run reports separately for different sites, which you can also do with Quantcast.

Related Topics: Channel: Analytics | Marketing Tools: Analytics | Top News


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • http://ariherzog.com/ Ari Herzog

    It seems like yesterday when Compete offered anyone the ability to compare 3 domains for free.

  • http://twitter.com/oroffer Or Offer

    You can compere websites traffic with http://www.SimilarWeb.com

  • http://www.jpost.com Jerusalem Post

    They’re the best, by far.

  • http://twitter.com/madimq مظلات سواتر المديميغ

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