Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What

quora-iconQuora says all of the company’s important usage metrics are up at least 300 percent in the past year, but it isn’t sharing its baseline for comparison.

Company co-founder and chief executive Adam D’Angelo shared the non-specific stats today in a new video on its blog — a video that exists primarily to sell Quora as a great place to work.

D’Angelo’s comments come at about the 4:10 mark of the video. He says:

“We’ve been growing very quickly. We’re three times bigger than we were a year ago on all of our usage metrics and, in the future, we’re going to be much, much bigger than we are today.

“We’re a very long-term focused company. We’re not going for an acquisition. What you’re working on is something that’s going to be around forever.”

Of course, saying that metrics are up 300 percent sounds good, but without knowing “300 percent of what?”, it leaves the door open for continued questioning about how well Quora is actually doing.

Sites like Quantcast and Compete estimate that Quora’s traffic is flat at best, if not tumbling downward.



(Above: Compete and Quantcast traffic estimates for Quora.com.)

D’Angelo tells TechCrunch that Quora doesn’t “see a good reason” to be more open about its metrics because “usage numbers don’t reflect quality and user experience, which are what’s important to us.” He says he ignores charts like the ones above.

“Since I have our real metrics, I look at those and not external ones.”

Related Topics: Channel: Social Media Marketing | Quora | Social Media Marketing | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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