Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What

quora-iconQuora says all of the company’s important usage metrics are up at least 300 percent in the past year, but it isn’t sharing its baseline for comparison.

Company co-founder and chief executive Adam D’Angelo shared the non-specific stats today in a new video on its blog — a video that exists primarily to sell Quora as a great place to work.

D’Angelo’s comments come at about the 4:10 mark of the video. He says:

“We’ve been growing very quickly. We’re three times bigger than we were a year ago on all of our usage metrics and, in the future, we’re going to be much, much bigger than we are today.

“We’re a very long-term focused company. We’re not going for an acquisition. What you’re working on is something that’s going to be around forever.”

Of course, saying that metrics are up 300 percent sounds good, but without knowing “300 percent of what?”, it leaves the door open for continued questioning about how well Quora is actually doing.

Sites like Quantcast and Compete estimate that Quora’s traffic is flat at best, if not tumbling downward.

compete-quora

quantcast-quora

(Above: Compete and Quantcast traffic estimates for Quora.com.)

D’Angelo tells TechCrunch that Quora doesn’t “see a good reason” to be more open about its metrics because “usage numbers don’t reflect quality and user experience, which are what’s important to us.” He says he ignores charts like the ones above.

“Since I have our real metrics, I look at those and not external ones.”

Related Topics: Channel: Social Media Marketing | Quora | Social Media Marketing | Top News

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!