Quora: We’re Not Just About Tech Content, You Know?

quora-logo-150About a year ago, while researching Quora for one of my speaking commitments, I typed “bikes” into its search box to see if there was even a single question-answer combo about such a non-tech / non-web topic.

I was pleasantly surprised by the results.

Quora had a reputation as being extremely heavy on tech and web-related content, with little content of interest for the so-called “regular Joe.” But that’s not what I found. There were several active topics with plenty of bike-related content. Last summer, I used this screenshot below in a blog post on my Small Business Search Marketing blog in which I suggested that regular small business owners could find blog content ideas by reading Quora:

quora-bikes

Quora’s content reputation apparently hasn’t changed much since then because the company today made a point of letting the world know that, hey, we’re about a lot more than just tech/web questions and answers.

And, of course, Quora did that in the form of a question and answer about itself.

Bottom line: Quora examined all answers posted on the site in the past three months and saved those which received at least three upvotes. After some topic assigning and categorization, Quora found that these quality answers (defined by the three upvotes) were spread out fairly equally across four topics: Business and Tech (24 percent), Food and Entertainment (23 percent), Politics and Social Sciences (20 percent) and Health and Life Advice (20 percent).

quora-content

Further hoping to change perceptions, the Quora post says that “a new quality answer is about as likely to be about Parenting than about Facebook or Apple put together” and, in the past three months, the Movies and Food categories drew the most upvoted answers.

Related Topics: Channel: Social Media Marketing | Quora | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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    Who knew that food and entertainment made up such a big chunk of Quora?!

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