R.I.P Retweet? Twitter Experiment Features “Share” Button Instead of “Retweet”

The days of Retweeting may be numbered. Twitter has been testing more mainstream verbiage by replacing “Retweet” with “Share.”  Twitter has been quite active in tweaking the user interface as of late. Last week, “views” were spotted and yesterday, we saw the introduction of tagging without adding a Twitter handle in the Tweet.

Eli Langer of CNBC complied a custom timeline with examples of the share button in the wild (warning – some examples may contain NFSW language):

Studies have shown that many users find Twitter too difficult to understand. This test is geared toward the Twitter newbie who may be more familiar simply sharing a status rather than taking the time to understand what a Retweet is.

Of course the flip side of making Twitter a more user friendly service is that the advanced users love Twitter for what it is, a simple network. Turning Twitter into Facebook or Google+ may take some of the luster away from the simplicity of Twitter which was the number one reason that it rose to prominence in the first place.

We’ve reached out to Twitter for comment.

Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Accounts & Profiles | Twitter: User Interface

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Lovell Cecil

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!