RadiumOne Adds WhatsApp To Its Po.st Social Share Button Options

whatsapp-buttonThis might be the start of a trend.

RadiumOne this week announced that it has added share-to-WhatsApp button to its Po.st suite of social media share button options.

RadiumOne said it was the first; it won’t be the last.

WhatsApp, in the process of being acquired by Facebook for $19 billion, has too big a target audience, with more than 500 million users who send as many as 64 billion messages a day.

And there is some evidence that some of those peer-to-peer or group messages are people sharing publishers’ content.

BuzzFeed and USA Today’s viral sports blog have both seen encouraging results after testing share-to-WhatsApp buttons to their mobile sites. Digiday reported last month that the USA Today blog’s WhatsApp button was being used more than the Twitter button after only a week on the site.

That’s got to be an eye-opening result, especially for a media industry struggling to reach and monetize as many eyeballs as possible. But publishers’ experimentation with WhatsApp has been limited because the service doesn’t easily integrate with third-party apps or even Android browsers.

RadiumOne’s version of the button — click here for more information about how the integration looks — will only appear to those who visit a site using an iOS device.

Related Topics: Channel: Social Media Marketing | Social Media Marketing


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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