RadiumOne this week announced that it has added share-to-WhatsApp button to its Po.st suite of social media share button options.
RadiumOne said it was the first; it won’t be the last.
WhatsApp, in the process of being acquired by Facebook for $19 billion, has too big a target audience, with more than 500 million users who send as many as 64 billion messages a day.
And there is some evidence that some of those peer-to-peer or group messages are people sharing publishers’ content.
BuzzFeed and USA Today’s viral sports blog have both seen encouraging results after testing share-to-WhatsApp buttons to their mobile sites. Digiday reported last month that the USA Today blog’s WhatsApp button was being used more than the Twitter button after only a week on the site.
That’s got to be an eye-opening result, especially for a media industry struggling to reach and monetize as many eyeballs as possible. But publishers’ experimentation with WhatsApp has been limited because the service doesn’t easily integrate with third-party apps or even Android browsers.
RadiumOne’s version of the button — click here for more information about how the integration looks — will only appear to those who visit a site using an iOS device.