Discover what's up in the business of marketing each Friday.
Rakuten’s Quarterly Report Shows Growth On All Fronts, With Mobile Commerce Up 87%
Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on all fronts, including mobile, search and affiliate marketing.
The company reported mobile phone orders in its affiliate channel have increased 87 percent in the US. Rakuten also saw international mobile commerce growth, with the UK up 117 percent, Canada 197 percent, Japan 32 percent, and Australia 28 percent.
Rakuten claims tablet orders increased 21 percent in the US, 37 percent in the UK, 157 percent in Canada and 55 percent in Japan.
According to the report, Rakuten’s search side of business is also climbing:
The company’s full service search engine marketing agency reports that its clients realized a 12 percent year-over-year increase in same-store sales while conversion rates increased by nine percent and the overall return on ad spend (ROAS) increased eight percent.
The company’s affiliate marketing channels generated a 25 percent year-over-year growth rate for same-store sales in the US. Rakuten’s UK affiliate marketing channels were up 17 percent, and 28 percent in Canada. Launched in 2012, the Australian network was up 845 percent.
Rakuten’s display and retargeting group claimed an 87 percent growth globally – with 40 percent growth in the US and 147 percent growth in the UK. Since launching in Japan and Brazil in 2013, Rakuten has experienced triple digit growth in display and retargeting for both countries – with 804 percent year-over-year customer growth in Japan, and 667 percent customer growth in Brazil.
“There are many factors behind the success of Rakuten Marketing,” said its president Tony Zito, “These include global expansion, strategic acquisitions, and our continued investments in the technology and resources that enable clients to win.”