Two social networking stalwarts have made TIME magazine’s list of the Top Websites of 2012: Reddit and Digg.
The magazine compiles its list annually, and this year’s Top 50 seems to focus even more than usual on sites that would be under the radar of a mainstream news magazine audience. As TIME says, most of the sites it likes to choose “aren’t yet household names.”
So, this year’s list includes both Reddit and Digg, two sites that have been around the social networking space for a long time but certainly don’t have the name recognition of Facebook or Twitter. (Heck, pretty amazing that Twitter is now making user interface announcements on The Today Show, isn’t it?)
Writing about Reddit, TIME’s Harry McCracken says:
Real people have been using Reddit to recommend items to read since 2005, making it one of the social web’s most venerable institutions. Its community now consists of an incredible 40 million visitors a month, and it’s become an ongoing conversation about…well, everything imaginable. Even a certain Leader of the Free World joined the chatter in August, by participating in an Ask Me Anything session that set traffic records for the site.
And McCracken has some kind words for the new Digg that just debuted last month:
Who says there are no second acts on the web? Digg, the once wildly-popular site for recommending stuff on the web, seemed to be a has-been. But new owners released a radically-revised version — based on user ideas — in August 2012. And once again, Digg is fun. The new edition has a newspaper-like front page, and ranks stories based on tweets and Facebook likes as well as the thumbs-ups traditionally given by the site’s community.
TIME’s Top 50 includes some other sites that marketers are likely familiar with, including the automation tool If This Then That, and the blogging platform, SquareSpace.