Reddit Sees 2x Growth In 2011, Now Serving 2 Billion Pageviews A Month

The most popular social news community, Reddit, hit record numbers in December.  The site served over 2 billion pageviews last month, up from 1 billion in February of 2011.

Reddit is a community of sub-communities (also called sub-reddits) where people share relevant content and articles.  For example, Facebook, Google+ and Twitter sub-reddits exist that users can subscribe to if interested.  The submitted stories are voted up (or down)  by fellow Redditors.  The site is very minimalist which helps to keep the focus on the content itself.

What is even more impressive about this rapid growth is the matter in which it came about.  In a blog post Reddit explains how the success came about (and how it didn’t):

  • We don’t get traffic through ads.
  • We don’t participate in any traffic trading.
  • We don’t email our users (unless they choose to enter an email and then forget their password).
  • We don’t harass users to sign up.
  • We don’t harass users to invite their friends.
  • We don’t pester you to download our app.
  • We don’t use slideshows and other pageview gimmicks.
  • We don’t know anything about SEO.
  • We don’t integrate with Facebook.
  • We don’t even link to our Facebook or twitter accounts.
So how do we account for the growth? Like all things reddit, the credit goes to our community — or rather, community of communities.

Clearly this is a textbook example of building communities, listening to feedback and keeping users happy.  Many social communities have flamed out in the past by alienating (no Reddit logo pun intended) their user base and trying to hard to monetize.   The Reddit team also stressed that in 2012 more organic events and site improvements will be announced, but that no major changes are on the horizon.

Related Topics: Channel: Strategy | Reddit | Social Media Marketing | Statistics: Popularity & Usage | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!