• http://BullishData.com/ ReevesJB

    Oh, wow – I just saw this. I had wondered why traffic spiked on my acquisition tally chart above! :)

    Not surprisingly, I would disagree with Josh’s take above. Yes, the integration process in consolidated marketing suites can take a while. But the value users get can be enormous: efficiency, better insight and streamlined processes across highly complementary tools like digital analytics, campaign management and the like. Partner APIs and third party handoffs do not compare.

    I wrote a post about this not long ago, if you’re interested: http://www.bullishdata.com/2014/04/17/hit-peak-marketing-cloud/