Report: 17% Of Marketers Using (Or Planning To Use) Pinterest For Business Purposes
With the recent mobile/tablet app additions and public opening of Pinterest, adoption rates within the marketing community are rising. A recent study by the Creative Group showed that 7% of marketers are currently using Pinterest in their marketing mix and that 10% of marketers are planning to.
The survey was made up of marketing and advertising executives from randomly selected companies with more than 100 or more employees.. The majority (44%) of respondents replied that they were not interested in using Pinterest for business purposes and 17% were interested but still hesitant.
For more information, see the official press release from The Creative Group.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.