Report: 17% Of Marketers Using (Or Planning To Use) Pinterest For Business Purposes

With the recent mobile/tablet app additions and public opening of Pinterest, adoption rates within the marketing community are rising. A recent study by the Creative Group  showed that 7% of marketers are currently using Pinterest in their marketing mix and that 10% of marketers are planning to.

The survey was made up of marketing and advertising executives from randomly selected companies with more than 100 or more employees.. The majority (44%) of respondents replied that they were not interested in using Pinterest for business purposes and 17% were interested but still hesitant.

For more information, see the official press release from The Creative Group.

Related Topics: Channel: Strategy | Pinterest | Pinterest: Business Use & Advertising | Pinterest: Statistics | Social Media Marketing

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://twitter.com/DrewSGoodman Drew Goodman

    Pinterest is both problematic and helpful for companies looking to market themselves. The currency of Pinterest is the image and if the product or service that you sell isn’t conducive to being sold through images then Pinterest isn’t going to be a valuable resource. But, if seeing something is the best way for your product to be sold, then Pinterest can be helpful. For example, think dry cleaner (problematic) vs. hair stylist (helpful). Those who fall somewhere in between these categories need to create interesting images that convey the use of the product, or build it into a lifestyle catalog. Pinterest isn’t for every business, but it can be effective for some.

  • http://twitter.com/crowdpup Crowd PUP

    Are the 17% of marketers using Pinterest because they know it works or are they hoping it works based on all the hype they have read online. Lots and lots of hype – no hard ROI numbers that I have seen published to-date to justify putting a lot of time effort into marketing on Pinterest. If there are numbers, please send as I want to believe also.

  • http://twitter.com/Ryality Ryan La Sala

    Actually, in Compete’s shopping intelligence about 25% of overall consumers reported purchasing a product or service after discovering it on Pinterest. That proportion is 37% with male consumers. They published this data in a post a few months ago (found here:
    http://blog.compete.com/2012/06/28/pinning-down-the-impact-of-pinterest/). I hope that suffices!

  • http://www.facebook.com/lisa.wheeler.54 Lisa Wheeler

    I
    can understand why a large percentage of companies are saying that they have no
    interest in using Pinterest for business purposes. I’ll admit that as a
    marketer I was a little bit hesitant at first about joining this latest social
    media sensation but after coming across so many resources about how awesome it
    is, it’s been a tremendous help to my biz. An excellent Pinterest Influencer
    Network I’ve come across that’s been really helpful worth mentioning is
    PinLeague. Hope this helps and thanks!

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