• Aaron Berlin

    This is just my recollection, but the numbers given at I/O were really fishy – they were careful to distinguish between “active users” which were numerous and constructed so it was basically co-extensive with users of any Google product that has plus integrated, and “users that access the stream located at plus.google.com”. The numbers today are much more specific and, I believe, don’t really show any evidence of decline. But they’re also Google’s numbers.

  • Aaron Berlin

    Also, contrary to what you say in your post, the quote you have from Facebook says that their “active users” figure is inclusive of both those that merely log-in and those that interact with a Facebook feature outside of http://www.facebook.com, not the combination of the two. Visiting facebook.com constitutes “taking action” so long as you’re logged in.

  • myrstad

    Your title “Monthly Active Users Drop by 33% is wrong, and you know it, as you have taken a quote from Vic Gundotra, but only part of it. Here is the total quote, after being asked about the difference between the 150 million numbers in June and 100 million numbers now: “The numbers at I/O were google+ users all across Google. So gmail users who used circles, or Android users who plus oned an app etc were included. Today’s number of 100m is just on our plus.google.com destination site and the mobile app. Pretty amazing”. What Gundotra is saying, is that the definition of active users in June and now are quite different. I’d really wish that Google would be more transparent about their engagement statistics, but as you can see there is no basis for a title proclaiming a decline in active users.

  • http://twitter.com/gregfinn Greg Finn

    Thanks so much Aaron, updated & clarified that sentence :)

  • myrstad

    Thanks for engaging, Greg! One way to see it is that the 150 million monthly users from June is a “social layer number” and that the 100 million monthly users from today is a “social platform number”. With such different definitions, it would be wrong to operate with percantage changes. For what we know, the “platform” number in June could have been 75 million (compared to 100 million now), and the “layer” number right now could be 200 million (compared to 150 million). And then we would have a growth story, would’nt we? I really would want Google to be more transparent. But I do think that we now have a “real” monthly active network user number, 100 million, to compare other platforms with.

  • http://twitter.com/gregfinn Greg Finn

    Absolutely. Also spoke with a Google rep and updated the article. Going to be posting a new article tonight as well just to what this number really means.

  • http://www.facebook.com/GregFinn Greg Finn