Report: 80 Percent Of SMB Mobile Sites Offer Click-To-Call

Mobile website hosting and services provider MoFuse released its inaugural “State of the Mobile Web” report this morning. The data are drawn its broad network of more than 22,000 mobile websites, which include major brands, government entities and small businesses in the US.

The company reported that mobile consumers viewed an average of 3.8 pages per site visited. However some categories have much higher levels of engagement. The following chart reflects industries with the highest average number of “page visits.” Remarkably government sites saw an average of 22 pages viewed per site.

The reported device OS share on the MoFuse network is generally consistent with larger mobile marketshare trends: Android leads Apple followed by RIM. There are also some interesting data on non-phone mobile web browsing, although the iPad is not represented.

What the data above reflect is that Nook’s mobile page views are growing dramatically while Kindle’s are flat-to-declining. It’s not clear what Kindle models are represented here; the implication is that all Kindle devices are included.

Echoing other data MoFuse reports that mobile web browsing starts in the morning (around 8 am Eastern generally) and continues to grow throughout the day. It peaks between 5pm and 8pm and declines slowly until midnight.

Usage patterns and dayparts, however, vary somewhat by category according to MoFuse. For example, restaurant websites are accessed most frequently between 5pm and 8pm.

One of the most interesting findings issued by MoFuse is that 80 percent of the small business (SMB) websites it hosts offer a click-to-call capability. This is a mobile “best practice” but it’s still interesting to see that a traditionally late adopting group like SMBs have quickly adopted the feature.

Related Topics: Channel: Strategy | Mobile Marketing | Statistics: Mobile Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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