Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform.
A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter of 2014. Seasonal dips from Q4 were expected after coming off a strong holiday retail season.
While paid search still dominates ad budgets, Kenshoo reports Facebook ad spend is growing faster on a quarterly and annual basis. Spending on paid search rose 10 percent versus a 37 percent increase in spend on paid Facebook year-over-year.
“Search has long been the rock of digital marketing plans and will continue to be for its ability to capture intent and drive direct response results. The fact that search is still growing at double-digit yearly rates shows there is plenty of opportunity out there for scale,” Aaron Goldman, chief marketing officer of Kenshoo in a statement. “Meanwhile, social advertising has clearly emerged as a vital always-on component of the media mix and its triple-digital growth in revenue proves that marketers are successfully converting social engagement into tangible business outcomes.”
View the full infographic here.