Report: Android Beats iOS In Mobile Ad Traffic But iOS Still Leads In Mobile Ad Revenue

Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions.

The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by Android with 33.46% and then 1.15% for Blackberry. On the tablet end, iOS is still by far the winer both on ad impressions and ad revenue.

Here is a chart showing the data, click on it to enlarge:

sma_q1_2014_2

Here is a breakdown showing the UK data, showing iOS still dominates in the UK compared to the world.

sma_q1_2014_8

Of Android devices, Samsung is by far the most dominate with 60% of impressions.

For more data on mobile ad traffic and revenues by device and category, see the report here.

Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Mobile Marketing

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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