Report: Brands Continue To Overlook & Neglect Google+ Pages

While Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from Reuters. Of the top 100 brands that Reuters analyzed, 72 had a Google+ page, but roughly 40% of brands have never posted content or have done so infrequently. McDonald’s, one of the largest advertisers hasn’t even made a single post on Google+ to date as they are “not active” on Google+.

McDonalds

One of the biggest arguments that brands are making as to why they aren’t participating as much on Google+ is that their customers are all on Twitter and Facebook. According to Reuters, the average U.S. visitor to Google+ spent 6 minutes 47 seconds on the site in March while visitors spent more than 6 hours on Facebook. Warby Parker founder Dave Gilboa told Reuters that customer engagement on Facebook/Twitter/Pinterest was “orders of magnitude higher” than what the brand saw on Google+.

Fb-v-G+

An additional source of frustration for brands is that the platform hinders creativity. Custom tabs and pages can’t be created on Google+, something that many large brands take advantage of on Facebook. The stunted Google+ API was also referenced as an issue for many marketers looking for custom solutions.

For more information see the full Reuters article.

Related Topics: Channel: Social Media Marketing | Google | Google: Google+

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • Eivind Otnes

    It is surprising to see how few international brands that have adopted Google+! Especially when you see how many people that already have them in their circles and showed interest.

    However, even though you would expect engagement from the big players at this stage, I believe local businesses have the most incentives to start using Google+ at the moment.. Using Google+ for local businesses will improve their visibility in Google search results and Google Maps, it seems like such a waste not to use it.

    Why every Local business should use Google+: http://eivindotnes.wordpress.com/2013/04/19/why-every-local-business-should-use-google/

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