Later this morning, Apple is scheduled to announce new iPads: a “retina” Mini and a thinner and lighter large iPad. These announcements come amid intensifying competition (including pricing pressure) from Samsung, Google and Amazon.
Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad’s market share. However in North America at least the iPad is still responsible for 81 percent of all tablet traffic according to ad network Chitika.
That 81 percent traffic share is down three points from 84 percent in June. Yet Chitika says that no single tablet competitor has directly benefited. Rather, the three points are distributed across the non-iPad tablet universe. The non-iPad market share and traffic increases since June are as follows:
- Amazon (6.7 percent, +1.0 percent)
- Samsung (5.1 percent, +0.9 percent)
- Google (1.6 percent, +0.4 percent)
- Microsoft (1.0 percent, +0.5 percent)
As indicated, among Android tablets Kindle has proven to be the most successful in North America. Internationally Samsung has the majority of non-iPad market share.
According to recent Pew Research Center data, 35 percent of Americans over the age of 16 own tablets.
Later this morning I’ll be at the Apple iPad event and live blogging the announcements.