Report: Despite Smaller Share iOS Devices Generate 67 Percent Of Mobile Internet Traffic

android-apple-iosRecently there have been a number of reports that assert iOS (iPhone, iPads) are generating the majority of mobile web traffic (and mobile transactions). This is somewhat strange because of the dominance and proliferation of Android handsets on the market.

Below are comScore’s most recent US smartphone operating system share data. Android has essentially 54 percent of the market to Apple’s 34 percent.

Data from mobile ad network Millennial appears to verify or validate these comScore data, showing Android devices generating the majority of mobile ad impressions on its network.

However Chitika has reviewed six months of data from its ad network and found that 67 percent of mobile traffic is coming from Apple devices. Part of this may be explained by the lift that the iPad provides to iOS. However that doesn’t fully account for what’s now being called “the Android paradox.”


Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Statistics: Popularity & Usage


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!