Facebook, which up to now has concentrated its advertising sales efforts in its own environment, will soon launch a mobile ad network, according to a post today in Re/Code.
Citing “multiple sources familiar with the matter,” Re/code reported that Facebook will announce the move at the “F8″ conference next week in San Francisco. From Re/code:
Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.
Mobile advertising already accounts for more than half of Facebook’s ad revenue. In the last three months of 2013, revenue from such ads was 1.24 billion, so a move to extend Facebook’s advertising reach has long been anticipated.
In January it took preliminary steps toward that end with a test that placed ads in third-party mobile apps.