Report: Facebook Still The King Of Social Logins, But Google+ Is Nipping At Their Heels

As social logins continue to grow, the login space has gotten much more competitive. Janrain has released a study on social login usage and the results were rather surprising.


Facebook has been, and still is, the leading social login service — it’s no longer a runaway leader in the space. Facebook had 54% of usage in Q3 of 2013, but has now dropped below the 50% mark, with a 46% usage rate. Leading the pack against Facebook is Google’s self proclaimed “Spam-Free” Google+ login has seen. Google+ now claims 34% of the social logins, solidifying their hold on 2nd place.


Some interesting elements contained in the report were the differences between the verticals and web site types. Janrain found that business-centric sites that cater to business professionals saw a huge boost percentage-wise, shooting over Google+ even. From a location standpoint Orkut is the login of choice in Brazil and India. So while Facebook and Google+ are becoming leaders, marketers should analyze what works for their sites.

For more information, view the full Janrain post that breaks down logins by vertical.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Statistics: Popularity & Usage | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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  • lionroar

    Agree that G plus is gaining momentum. For me is the amount of individuals that bring in together a community. I think I learned so much since joining and learned much about great people and their contributions. Way better than hearing about gossip. :)

  • Ellke Greim

    Dear Greg,
    thank you very much for your article. Its very popular at the moment to publish infographics about the facebook-google+ competition. I think this is a result coming from the big witsh of Google+ Users to get same power like Facebook Users have. Maybe the statistic is right in a global way or in the USA. But in countries like Europe – or in my country Austria and Germany, Google+ is still a white map. This has lot of advantage of course. Now is the time of founding brands in Google+ and the time of creating a real great audience. Its not a mass-product yet. But sometimes is frustrating that a cat/dog picture gets more plusses than an article of an experienced person of a certain industry. This will change when Google+ gets more popular. Many regards, Elke Greim, Germany

  • Joanne

    Nice presentation of data, Greg.

    I agree with you, with a lot of platforms that marketers could choose from, they should analyze and choose the best for their brands. Your article shows that Google+ is gaining its popularity. Marketers should think of trying this one out, this might be an effective platform.

    Thank you for sharing this report.

    I found and “kingged” the post on

  • John Doe

    I don’t think counting every log-in with Google + is valid. You have to use it to use any of Google services. That skews the numbers a bit don’t you think ;)

    How many of those people logging in actually use Google +?

    From what I’ve seen very few average people us it and the ones who do are in the Web industry so that is hardly a microcosm of the web.

    Google + will never be the social network Facebook is no matter how hard they want to try and make it so.

  • Sukumar D

    Whatever the figure differences of G+ and FB, Facebook has evolved, improved, grew into what it is today, so Facebook popularity and usage will continue.

  • Marc_Razia

    Actually Global Web Index already tracked that earlier this year. They only counted users who commented, shared, or +1′d on G+ and the number of monthly active users was higher than Twitter. Those are independent numbers tracking exactly what you said is missing. So although you don’t believe G+’s growth is valid, that doesn’t make you right.

  • Katty Gomes

    Really shocking that Orkut is still available. i thought that it have become the past.

  • Frank Gainaford

    John Doe I think we will speak again in th future when you need to apologize… but that is my perspective…

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