As social logins continue to grow, the login space has gotten much more competitive. Janrain has released a study on social login usage and the results were rather surprising.
Facebook has been, and still is, the leading social login service — it’s no longer a runaway leader in the space. Facebook had 54% of usage in Q3 of 2013, but has now dropped below the 50% mark, with a 46% usage rate. Leading the pack against Facebook is Google’s self proclaimed “Spam-Free” Google+ login has seen. Google+ now claims 34% of the social logins, solidifying their hold on 2nd place.
Some interesting elements contained in the report were the differences between the verticals and web site types. Janrain found that business-centric sites that cater to business professionals saw a huge boost percentage-wise, shooting over Google+ even. From a location standpoint Orkut is the login of choice in Brazil and India. So while Facebook and Google+ are becoming leaders, marketers should analyze what works for their sites.
For more information, view the full Janrain post that breaks down logins by vertical.