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Report: Facebook To Turn Messenger Into Its Own Platform
Facebook's Messenger may be the center of attention as its own platform at this year's F8.
According to TechCrunch, Facebook will be making an announcement at F8 next week that Messenger will begin allowing for 3rd party experiences. This could make Messenger more of a Snapchat/WeChat competitor.
There is no word yet on the 3rd party integrations, but according to TechCrunch sources, the Messenger Platform is said to be a major part of the upcoming F8 Conference. A previous example of a custom Messenger integration was Facebook’s own “Stickered” implementation from the most recent Holiday season. This allow users to “sticker” all over photos and create custom images that were sent via Messenger.
Of course this could be a boon for Marketers as much like Snapchat, there may be opportunities for direct content communication to the 500 million Facebook Messenger users.