Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce

Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was Facebook (41%,) Twitter (30%,) and Pinterest (20%) with LinkedIn coming in 4th with 4% of overall shares.


When it comes to e-commerce, Pinterest saw the most action with 44% of all e-commerce based shares. Facebook still showed good numbers with 37% of the shares and Twitter fell far back with only 12% of e-commerce shares. In contrast to e-commerce data, Pinterest (20%) fell below Facebook (40%) and Twitter (30%) when looking at sharing from media and publishers.



Facebook also dominated sharing of consumer brands, travel/hospitality and education based shares. Pinterest again had a solid showing (17%) in travel/hospitality space, out-sharing Twitter (14%). Google+ had the most traction in the Education/Non-profit space with 8% of overall shares. This more than doubled their sharing in any other sector.




Gigya also provided sharing metrics by continent in their full report. North America saw the most diverse sharing platforms and while Facebook still reigns supreme (36% of shares,) more sharing occurs on Pinterest (29%) than Twitter (24%.)


For more data and the full report, please see Gigya.

Related Topics: Channel: Social Media Marketing | Statistics: Social Media | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Jatin Chhabra

    Surprised to see so little numbers of G+

  • Kelly Watt

    wow amazing Pinterest is really dominating in retail e-commerce.

  • Goodfella

    mmh, I appear to be missing out on this stream of customers, Do you have any good Pinterest tips?

  • jdrch

    @disqus_0naR83krl8:disqus What, you thought Google’s own announced user base stats were real? Haha.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!