Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For Ecommerce

Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for ecommerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading […]

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Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for ecommerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was Facebook (41%,) Twitter (30%,) and Pinterest (20%) with LinkedIn coming in 4th with 4% of overall shares.

Overall-Social-Sharing

When it comes to ecommerce, Pinterest saw the most action with 44% of all ecommerce based shares. Facebook still showed good numbers with 37% of the shares and Twitter fell far back with only 12% of ecommerce shares. In contrast to ecommerce data, Pinterest (20%) fell below Facebook (40%) and Twitter (30%) when looking at sharing from media and publishers.

 

Sharing-Types-ecomm

Facebook also dominated sharing of consumer brands, travel/hospitality and education based shares. Pinterest again had a solid showing (17%) in travel/hospitality space, out-sharing Twitter (14%). Google+ had the most traction in the Education/Non-profit space with 8% of overall shares. This more than doubled their sharing in any other sector.

 

Sharing-Type

 

Gigya also provided sharing metrics by continent in their full report. North America saw the most diverse sharing platforms and while Facebook still reigns supreme (36% of shares,) more sharing occurs on Pinterest (29%) than Twitter (24%.)

North-America-Sharing

For more data and the full report, please see Gigya.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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