Report: Facebook’s Timeline Gives Brands 46% Higher Engagement Per Post

It’s only been three weeks since Facebook’s announcement of  Timeline for brands.  So far the results are looking very positive.  A study from Simply Measured, a social analytics and reporting company,  revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands.  Timeline for brands allows for a much more visual display for content, photos and videos:

In order to test the impact that Timeline had for brands, 15 Fan Pages were tracked pre and post format change.  The biggest statistic in favor of Timeline was the average engagement per post metric.  On average all content saw 56% more engagement with Timeline:

Simply Measured also broke the number down to show the breakdown by exact content type.  Surprisingly, all types of content  except “status” were up across the board.  The biggest benefactors of Timeline were the photos (up 52%) and videos (up 49%):

Overall fan engagement is up across the board by 14%, a great sign for Facebook Timeline for brands.  For the full report see Simply Measured.

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Statistics: Social Media

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://mayura4ever.blogspot.com/ Mayura

    Thanks for sharing this informative post :) Nice to see improvement on Timeline though I didn’t N don’t like it.

    Cheers…

  • http://www.facebook.com/people/Chris-Elwell/662823497 Chris Elwell

    How did this report define “engagement”?

  • http://www.facebook.com/profile.php?id=38512532 Bryan Nagy

    I found this study on Mashable and I’m not sold on it. Looking at 15 big brands that were used for many timeline examples will of course mean increased engagement.

    My thoughts:

    http://bryannagy.wordpress.com/2012/03/29/study-finds-facebook-timeline-increases-brand-engagement-or-does-it/

  • Rayan cloud

    The study is amazing ,but remain relative in term of statistics , This trend of facebook toward enhancing it’s brand  is in fact due to  its huge investment to become  one of the biggest names in open computing and so as  to have made a big presence in the cloud? like the others leader  Amazon and  Google ,indeed i read some interesting posts about
    cloud computing information which get me understand what beyond all these new changes affecting the big web leaders

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