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Report: Facebook’s Timeline Is Killing Tab Engagement
There’s been a lot of speculation about the impact that Facebook’s Timeline has had on business pages since their launch in late February and the full transition a month later. Some early reports said fan engagement was up on business pages, while other reports said the opposite.
Why the general drop-off? PageLever founder Jeff Widman believes it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.
“Without the option to set a custom tab as the default view, most users will never see a tab again,” he says. “We’ve heard from several users they didn’t even realize tabs still existed with Timeline.”
Mashable’s story includes this chart from Pagelever showing the dramatic drop-off in tab views for business pages.