Report: Google+ Engagement Down, 30% of Users Publicly Post Won’t Post Again

Yes, Google+ has 170 million users, but just how active are they?  A recent report from RJ Metrics suggests that based on public posts from 40,000 Google Plus accounts, engagement is poor.  The average public Google+ post is seeing less than one +1, less than one reply and less than one re-share.

The article cites the fact that typically 70% of users re-post again when a public post has been made. However with Google+, of those users that make one public post, only 30% ever post again publicly.

Another interesting fact from the study was the number of total public posts made (categorized by when they made their first public post).  The “post decay” is concerning as users are less likely to make posts just a few months after joining.  After the initial leap of posts in the first month, the total posts slow to a trickle:

One big reason for this could be the fact that many Google+ users simply don’t want to use the network.  While Google+ may have 170 million users, signs point to many being unused accounts. Anyone signing up for a Google+ service is required to create a Google+ account and they may try it out (making the 1st public post), then forget about it altogether.

One other additional item to consider about the data is that all information pulled was from public posts, no private data was analyzed.  Google+ is a bit more sophisticated than other social networks, and may take a post or two for a user to get acclimated with the service.

For more information, see the full report from RJ Metrics.

Related Topics: Channel: Strategy | Google: Google+ | Social Media Marketing | Statistics: Social Media

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • Mike Raia

    I think it will take some time for Google+ to really take off. Really it hasn’t been around all that long yet. At some point Facebook will falter and someone will need to be there to catch the falling subscribers. Google just needs to keep innovating and integrating wherever they can. By the way, as of now, there are at least two “pubics” that should be “publics” in the article. Hopefully those get fixed before more eyes show up.

  • Matt McGee

    Thx Mike – typos have been corrected.

  • http://twitter.com/blossomnu Jenni

     I think the problem with G+ is that it doesn’t offer anything different enough. Endless social networks can rock up and overtake them (like Pinterest) whilst they don’t have a separate niche.

  • http://twitter.com/SamanthaWinning Samantha McCormick

    Agreed. Someone should write a book or make a case study about Google’s social media failures .. I’d read it!

  • Marc Razia

    Assessments on public posts again? Really? Will any of these studies that insist on assessing G+ by public posts ever use the same criteria to study Facebook or Twitter? I mean think just for a moment, if you took the average circle of friends on FB and tried to view their posts without knowing them (publicly) and take a guess at what you’d see. In most cases, absolutely nothing. I guess the study forgot that only on G+ can you use public posts to prove something.

     I log on to G+ every single day. 
     I’m on G+ sometimes hours at a time. 
     The bulk of my time on G+ is reading content
     I religiously use G+ search to find new people and topics of interest
     I comment on a lot of posts. 
     I privately share a good amount of photos, music, and things I think are too personal or too unimportant for the pubic. 

    Yet I post publicity maybe once or twice a month. So, by their definition, I am not an active user. In fact, I think I probably bring down the averages by their assessment, so I guess people like me are causing G+ to fail. Isn’t that brilliant?

  • http://www.seo-theory.com/ Michael Martinez

    They provide no data on the other networks so this report is just a bunch of fluff metrics without any context.  ”Move on, folks; there’s nothing to see here.”

  • http://twitter.com/Winooski Winooski

    Agree with Marc & Michael: Absent corresponding data from Facebook (Google Plus’ main competitor), there isn’t any way to tell how it measures up.

    As an anecdotal aside, I use G+ for public posts and keep my Facebook account “For Friends’ eyes only”. I’m sure there are many people who do it the other way around or –gasp!– keep everything private.

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