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Google Providing Authorship Analytics To Google+ Users
Don’t expect the buzz around Google+ and authorship to be fading anytime soon. Geekbeat.tv found an interesting option that some Google+ users (who’ve enabled authorship on articles) have found, Authorship Analytics. It shows traffic to pages where you are identified as the author.
This appears to be rolling out for select users and appears in the lower right side of any Google+ profile page:
When clicked on, users are delivered to an analytics page located directly within Google+ that show search traffic for user content. The report displays the overall impressions derived from a user’s content (as well as stats for each post) along with the number of clicks, and click-through rate. A toggle-able time period dropdown also exists for easy time segmentation:
Until now, such Google+ authorship stats were only available to people within Google Webmaster Central. The rollout in Google+ will provide easier access to a wider range of authors.
We’ve reached out to Google for any official comment on the rollout.
Postscript by Matt McGee: Google has provided this statement, explaining that it’s a test available now to a small group of authors:
If you’re signed up for authorship, people can see your photo next to the content you’ve authored along with a link so they can engage directly with you on Google+. We’re experimenting with a new feature that enables you to see clicks and impressions data in Google+, which is helpful if you don’t use Webmaster Tools where this data is also available. We’re currently testing this for a small percentage of authors before releasing it for everyone.
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