Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally

smartphonesA new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google “earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year.”

Overall, Google earned “nearly one-third of all digital ad dollars spent globally,” says eMarketer. In terms of mobile advertising revenue specifically, Facebook was second in 2012, followed by Pandora and YP.

mobile ad revenues

This year, Google is expected to increase its global mobile ad-revenue share to 55 percent. Facebook will have 13 percent and Pandora, 2.5 percent of worldwide totals.

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If these numbers are accurate, then we have a very small number of Internet companies grabbing the vast majority of mobile ad revenues and a highly fragmented long tail of many companies each with a much smaller slice of the pie.

Related Topics: Channel: Mobile Marketing | Google: Mobile


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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