Report: Google Chrome & Android Browsers Surpass IE, Become Most Popular Browsers In US

A new report from Adobe Digital Index reveals Google browsers have surpassed Microsoft IE in US market share, with Chrome and Android browsers winning 31.8 percent of the combined desktop and mobile browser market, compared to IE’s 30.9 percent market share.

Adobe claims this is a six-percent year-over-year increase for Google, while IE is down six-percent year-over-year.

Apple’s Safari ranked No. 3 with 25 percent of the combined desktop and mobile market share, yet it owns more than half of the mobile market share.

“Device defaults matter,” said ADI analyst Tyler White, “Today mobile OS is more important, giving Google and Apple a leg up with default status on Android and iOS.”

US Browser share

ADI’s report shows Mozilla’s Firefox taking a deep dive, down nearly 20 percent from the amount of market share it commanded only two years ago. Without a mobile presence, Firefox owned only 8.7 percent of the market in April.

To analyze browser market share and audit growth for the last six years, ADI aggregated anonymous data from consumer facing websites spanning an number of industries, tracking the browser usage of 17 billion visits to 10,000 websites in April, and more than 1 trillion visits dating back to 2008.

Microsoft’s IE is still the most popular desktop browser, owning 43 percent of the market, with Chrome falling behind IE by more than 10 percent as the No. 2 most popular desktop browser in the US.

Desktop Browser Market Share:

desktop browser share 2014

At 59.1 percent, Apple’s Safari owns the biggest share of the mobile browser market, followed by the Android browser with 20.3 percent of the market and Chrome Mobile with 14.3 percent market share.

Adobe noted that Apple’s dominance is limited to mobile as its desktop popularity falls short of IE, Chrome and Firefox.

Mobile Browser Market Share:

mobile browser share april 2014

ADI claims Google’s rise in browser popularity is the result of users wanting a consistent experience across their devices.

With the browser market split between Google browsers, Microsoft IE, Apple’s Safari and Firefox, Adobe’s principal analyst Tamara Gaffney said marketers can no longer focus their development efforts on a single browser.

“Today, the market is fragmented,” said Gaffney, “There are four big players, and there is a certain portion of the digital audience using each of them, depending on which device is in use at any given time.”

Related Topics: Apple: Safari | Channel: Consumer | Firefox | Google: Chrome | Microsoft: Internet Explorer | Statistics: Web Browsers

Sponsored


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Guest

    I can’t believe that Safari is so high… Truly, I can’t…

  • http://intoexploring.blogspot.com/ Greg

    It’s no surprise that IE is plummeting like a rock. After all, it just plain sucks and I don’t even think Microsoft cares anymore. Safari is high because it’s on iPhones, and there are zillions of iPhones out there. Not surprised that Firefox is trending downward either, it’s too high-maintenance with all the add-ins that are needed. I’m pretty happy with Chrome.

  • http://mangadition.net/ Zeus

    oh ! just in US but not on the world.

  • http://mangadition.net/ Zeus

    oh ! just in US but not on the world.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!