Report: iOS And Android Represent 82 Percent Of Q1 Global Smartphone Market

Research firm IDC is out with Q1 global smartphone estimates. These are shipments and not sales estimates. However the striking thing is that the market is totally dominated by Android and iOS. The former has about 60 percent share and iOS has 23 percent.

The estimates don’t include tablets/iPads however.

Source: IDC

Windows is seen shipping more units than last year; but, again, this is not indicative of sales. The platform has seen some sales success this year but not uniformly across markets.

Compare Gartner global smartphones numbers below, which are generally consistent with the IDC figures above.

Finally here are the most recent comScore US (not global) smartphone share figures.

Related Topics: Apple: iOS | Channel: Strategy | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://twitter.com/psp2roundup PS Vita Roundup

    Interesting look at the smartphone/mobile ad click numbers here, Apple iOS counts for 45% of all non-PC clicks - http://www.cmswire.com/cms/mobile/ios-users-make-45-of-smartphone-ad-impressions-but-whats-next-from-apple-015760.php

  • http://www.engineperformancechip.com/ sam carson

    If Android will be going at the same pace on which it is right now then it will be holding 90% of cellphone market alone. Samsung alone will be enough for Apple. 

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