Report: iPad Has “Passed The Baton” To Android Tablets

New Nexus 7ABI Research released a report speculating that “Apple’s iPad family of products has passed the baton to the Android ecosystem.” Based on IDC shipments estimates of Android tablets vs. iPads, as well as tablet revenues, ABI argues that Android tablets are now outselling iPads.

ABI estimated that Android tablets generated half of all tablet sales revenues in Q2. The company said the global tablet market saw $12.7 billion in overall sales in Q2, $6.3 billion of which were iPads.

Based on the iPhone smartphone precedent, various analyst firms have been anticipating the iPad would lose its dominant position in the tablet market just Apple did in the handset market.  However in terms of “facts on the ground” none of these predictions have thus far come true.

Perhaps it’s just a matter of time. And, perhaps if ABI’s revenue estimates are correct, Android has now reached escape velocity. In North America at least the internet traffic generated by the iPad still far eclipses all Android tablets combined.

According to a July report from Chitika, the iPad was responsible for more than 84 percent of all tablet traffic in the region.

Screen Shot 2013-09-30 at 4.09.07 AM

Admittedly, these figures are now several months old and need to be updated. We also need some comparable numbers on a global basis to determine the accuracy of the ABI report.

Related Topics: Apple | Apple: iPad | Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Interesting post Greg. As the Android design evolves, it will be interesting to see if iPad can be dethroned from the tablet category it created. Apple keeps the whole pie whereas the benefit to Google from Android is indirect. As Android gains market share, one risk is that EU or other government forces Google to unbundle the revenue generating components of Android much like they forced Microsoft to unbundle IE from Windows several years ago. In the meantime, it is going to be one interesting ride. I would have to say that Google has the lead over Apples in the emerging wearables category with Google glass breaking some ground in limited distribution, in a category, where, like Apple, Google will own the whole pie.

  • gregsterling

    Glass is not yet a mainstream product. There is limited consumer demand (“would need to look more normal first”) whereas consumers are much more interested in smart watches. The Samsung Galaxy Gear watch 1.0 is DOA however.

  • Matt McGee

    Greg, is there any evidence that consumers are more interested in smartwatches, or are you speculating?

  • gregsterling

    Have some unpublished survey data to support. Will write about when cleared to do so.

  • gregsterling

    Consumers would be more interested if they “looked more normal.” can privately share with you

  • MC

    Its interesting that you are looking just at revenue. How many $100- $400 Android tablets need to be sold to counter the $600-$800 ipad? I still think the ipad is awesome, but…

  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Thanks for the feedback Greg. I will be on the lookout for the survey data to be published once you have the green light. You are right about the appearance needing to be more integrated into current eye wear fashions for Google Glass to move beyond early adoption.

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