Samsung has sold many millions of units of its flagship Galaxy S3 Android smartphone around the world — well over 20 million (perhaps over 30 million now). However, according to Chitika, in a little under three weeks since the iPhone 5 has been out the Apple device has passed it in terms mobile traffic share in the US market.

Comparing mobile web traffic from the two devices on its network between October 3 and October 9 Chitika found that the iPhone 5 (not all iPhones) was driving more than half (56%). This speaks to the very high demand and sales for the iPhone 5 and the heavy web consumption of iPhone 5 owners, no doubt enhanced by the availability of 4G on the Apple device.

It’s not clear how many S3 devices vs. iPhone 5s are currently in the US market. I suspect there are fewer iPhone 5s than their Android S3 brethren.

According to comScore Samsung is the largest handset maker in the US market (not all are smartphones), while Apple is number 3.

Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Statistics: Mobile Marketing | Statistics: Popularity & Usage

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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