Report: Katie Couric Exits $40 Million Deal With ABC For Yahoo

Screen Shot 2013-11-22 at 3.08.08 PMYahoo CEO Marissa Mayer is raiding the world of traditional media to build a roster of top talent to add prestige and new (video) content to the Yahoo brand.

Roughly a month ago, Mayer poached long-standing New York Times columnist David Pogue to help boost and build out new technology news coverage for the site. Now, she’s landed a bigger fish: ABC’s Katie Couric.

According to The Hollywood Report, Couric is negotiating an end to her more than $40 million deal with the network that featured her on her own interview talk show and in occasional ABC news segments.

Mayer personally recruited Couric, according to the publication. She will host her own news-interview show to be featured on the Yahoo homepage. Couric has had a presence on Yahoo already with a video program called “Katie’s Take,” which is mostly pre-recorded material from her ABC show.

Neither Couric, ABC nor Yahoo have formally confirmed the deal, details of which may not yet be final. Assuming it is, it’s a major coup for Internet media and Yahoo, in particular.

Yahoo CEO Marissa Mayer sees branded content and video, specifically, as a lucrative area for the site to further develop as part of a larger revenue growth and differentiation strategy.

Related Topics: Channel: Industry | Top News | Yahoo | Yahoo: Business Issues | Yahoo: News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Jim Singer

    Yahoo? That’s a big step down.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!