Report: Major Brand Adoption Of Facebook & Google+ Has Dropped

google-plus-facebook-logosFewer “top brands” are using Facebook and Google+ today than eight months ago. But it’s not a huge decline and may just represent the normal coming and going of online brand activities.

In its latest Social Share Report, BrightEdge says that 90 of the world’s top brands have Facebook pages and 75 have Google+ pages. That’s as of July 2012.

Eight months ago, in its SocialShare Report from last December, BrightEdge reported that 93 top brands were on Facebook and 77 were on Google+.


Not shown in the chart is that BrightEdge says 80 of the top 100 worldwide brands have a Twitter presence.

The numbers may represent the natural ebb and flow of online marketing, as companies analyze what channels are working and which aren’t, and adjust their activity and visibility accordingly.

User Engagement Up

BrightEdge reports that the brands still on Google+ are seeing increases in user engagement, at least to the degree that it’s measured by follower counts. Just between May and July of 2012, the number of users following the top 100 brands rose from 7.9 million to 12.2 million. That’s a growth rate of 54 percent.

Understandably, top brands on the year-old Google+ have far fewer followers than they do on Facebook, which launched business Pages in late 2007.


One last interesting stat from the report: BrightEdge says that only 20 percent of the top brands that have Google+ pages are linking from their websites to their Google+ page.

Related Topics: Channel: Strategy | Facebook | Facebook: Pages | Facebook: Statistics | Features & Analysis | Google | Google: Google+ | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Ses

    Google has always been powerful.Even if the reduction in the use of big brands, it does little affect on ordinary users preference it.

  • Amy Fowler

    So if there are less ‘top brands’ using Facebook and Google Plus than there were 8 months ago, what’s happened to their pages? Have they deleted them, or just neglected them?

    If we’re really talking ‘top brands’ we’re probably talking about followers in their millions – why would a brand just decide to stop utilising this?
    And of course, it makes absolute sense that brands would have far, far less followers on Google Plus than Facebook, because far less people use Google Plus than Facebook.

  • Ziby Philips

    WYSIWYG is windows operating system Life is not what you see is what you get.

    The corporate world never divulges actual business facts.

    Cherrys Inc. Limited (London) is the Business Intelligence arm of Cherrys Inc. (Kochi-Kerala,India ©2000)

  • Ziby Philips

    All results of data mining and data warehousing are solely owned by Cherrys Inc. ([INDIA])

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