Report: Mobile Now Over 16 Percent Of Total Web Traffic

Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16 percent of overall web traffic. The data are drawn from its network of 200,000 publishers. The company added that mobile web traffic has increased 27 percent this year.

Source: Shareaholic

By comparison StatCounter puts mobile at just under 11 percent of overall web traffic in the US.

Source: StatCounter, September 2012

Shareaholic also reported that mobile users “have a 9.56 percent higher bounce rate than desktop visitors.” This is no surprise; the surprise is that the number isn’t higher. Sites and experiences not optimized for mobile users will see abandonment.

Recent research from Google found that 61 percent of mobile users will simply “move on” or abandon the site if they encounter a non-mobile-friendly user experience.

Source: Google, September 2012

Related Topics: Channel: Strategy | Statistics: Mobile Marketing | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.altaresources.com/ Cory Grassell

    Beautiful. Now factor in the anticipated rise in mobile holiday shoppers.

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