Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16 percent of overall web traffic. The data are drawn from its network of 200,000 publishers. The company added that mobile web traffic has increased 27 percent this year.
By comparison StatCounter puts mobile at just under 11 percent of overall web traffic in the US.
Source: StatCounter, September 2012
Shareaholic also reported that mobile users “have a 9.56 percent higher bounce rate than desktop visitors.” This is no surprise; the surprise is that the number isn’t higher. Sites and experiences not optimized for mobile users will see abandonment.
Recent research from Google found that 61 percent of mobile users will simply “move on” or abandon the site if they encounter a non-mobile-friendly user experience.
Source: Google, September 2012