Report: More Than 70 Percent Of Apple Users Now On iOS 7

Apple users tend to be dutiful about updating their operating systems. But considering what a radical change it is from iOS 6 it’s striking that iOS 7 adoption has now crossed the 70 percent threshold in North America according to Chitika. Adoption on the iPhone has been slightly higher than on the iPad.

Based on “flat design,” iOS 7 was released in mid-September and has seen steady adoption since. The following are Chitika’s estimates of operating system distribution on the iPhone and iPad.

iOS distribution on the iPhone

iOS 7 adoption iPhone

iOS distribution on the iPad

Screen Shot 2013-12-04 at 8.08.07 AM

These data were based on examination of devices generating millions of North American ad impressions in the past several weeks. Chitika added that iOS 7 adoption will probably top out at 90 percent: “While still-active legacy devices make it unlikely for iOS 7 adoption to substantially surpass the nearly 90% adoption rate of iOS 6, the latest operating system will likely reach that point in a much quicker time frame than its forerunner.”

Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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